Tuesday, August 07, 2007

Montblanc's secret partnership with culture

I read today in Singapore's Life! that MontBlanc has secretly been running the young artist world patronage project since 2004. It "gives young and upcoming artists the platform to present their name and talent to a broader public and the international art scene in particular".

I must have ducked under covers for the last three years then. Where did this come from? It sounds exquisite!

"The concept is to have more than 330 Montblanc boutiques worldwide act as a gallery and exhibit simultaneously for a single artist with one particular piece of artwork for a period of almost 6 weeks."

Now that's something! There is bound to be a catch. Oh, ah, yes..you need to creatively interpret the world famous MontBlanc star. Sure!

And Justin Lee, with his signature pop art style, did just that!

In secret or otherwise, star or not, this will be another one of those juried shows that are virtually impossible to get into. Justin is thus a true star- montblanc's and otherwise..

0 comments: